Apple has provided a massive discount on its devices as a consequence of more extreme competition in certain regions by certain companies.
Apple has been seeing a continuous decline in their sales throughout the world due to the skyrocketing prices of their devices especially phones.
In some regions Apple has seen a significant decrease in their sales due to which they’ve let out special discounts to boost sales this year.
China, being one of them, has seen a rapid decline of Apple product sales due to the severity of the competition by the local companies.
China’s cell phone market is again being dominated by Xiaomi and Huawei as Huawei seems to be coming back and gaining market trust.
Moreover, due to the high prices such as of the new iPhone 15, Apple has seen a drop of 13% in sales in the first two weeks of 2024 in China.
There are also numerous other reasons for it as Apple devices are not preferred in China and are prohibited in some regions due to security and privacy concerns.
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Similarly, many American devices are prohibited in China due to security and privacy concerns and the Chinese locals mostly prefer products manufactured by Chinese.
Now Apple resorts to decreasing prices in China by almost $70 in an effort to boost sales and compete with the local market.
However, the majority of customers will continue to choose Huawei and Xiaomi due to their patriotic stance.
Analysts suggest that Huawei might be on for a comeback in the market and Apple may have decreased the prices of iPhone 15 and its variants by 15% but it won’t do much good.
Apple has also faced backlash due to the high prices of their devices making them out of reach for a huge bulk of the population.


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