Saudi Arabia unveils new tourism getaway ‘Siranna’

RIYADH – Saudi Arabia has announced a new tourist destination for vacations as part of its NEOM project featuring a 65-room hotel and 35 exclusive homes.

Siranna, the new tourism destination in Saudi Arabia’s NEOM project, will offer visitors a beach club, spa, wellness facilities, and horse riding as per an official press release issued in this regard.

“Sophisticated dining and entertainment options will also satisfy a wide range of tastes and interests among guests,” said NEOM in the press statement.  

“The guiding principle underpinning the development is to ensure minimal intervention in nature, where thoughtful and deliberate techniques will be used to preserve the surrounding landscape,” it added.  

“Aligned with NEOM’s commitment to conservation, Siranna will complement its coastal location and be delivered sustainably,” added NEOM in the statement.  

Saudi Arabia is trying hard to diversify its revenue stream and rely on sources other than oil. Vision 2030, spearheaded by the ambitious Crown Prince, Mohamed bin Salman prioritizes developing the tourism sector.

The National Tourism Strategy aims to attract 150 million tourists to the Kingdom by 2030 though the initial target was merely 100 million.

Besides Siranna, NEOM, with a budget of $500 billion, recently introduced a new premium tourism destination called Epicon along the Gulf of Aqaba.

This tourist getaway promises diverse experiences, including beach club activities, wellness programs, nature exploration, and fine dining featuring two towers, one at 225 meters and the other at 275 meters.

A few days ago, NEOM also affirmed its commitment to sustainability by signing agreements with Bosch and Bain & Co, to accelerate clean industrial transformation in Oxagon an industrial facility within the city.

The Crown Prince is also expanding its aviation footprint of the country and has launched a new airline named Riyadh Air owned by the Public Investment Fund (PIF). The carrier is expected to contribute $20 billion to the Kingdom’s non-oil Gross Domestic Product (GDP) growth besides creating job opportunities for over 200,000 people

Saudi Arabia, located on the Arabian Peninsula, has diverse landscapes, blending ancient traditions with modern aspirations. With a population exceeding 34 million, it experiences a desert climate characterized by
extreme temperatures and also attracts around 2 million pilgrims each year only for Hajj.