PREDA unveils first-of-Its-kind protection plan

The Pakistan Public Relations, Events, Digital, and Activation Association (PREDA) has introduced a groundbreaking policy to safeguard its members from unethical practices within the industry.

This policy establishes formal complaint procedures, mediation, and arbitration to resolve disputes fairly. For the first time, professionals in public relations, event management, activations, and digital industries have a structured mechanism for protection. 

The PREDA Executive Committee, including President Selina Rashid Khan, Senior Vice President Frieha Altaf, Secretary and Founding President Shanaz Ramzi, Vice President Communications & Corporate Affairs Fareshteh Aslam, Vice President Events and Activations Sarfraz Niazi, and Treasurer Hasan Rizvi, emphasized that this initiative is a step toward setting new industry benchmarks.

The committee highlighted that fair treatment should be a standard practice, not an exception. This policy marks the beginning of a long-term strategy aimed at improving industry standards for sustainable growth.

PREDA’s commitment remains focused on fostering an ethical, professional, and transparent industry. The introduction of this policy aligns with its mission to set new standards and encourage innovation in Pakistan’s public relations and event management sectors.