Ad-free Subscription launched for Facebook and Instagram by Meta

Amidst the recent advancement in tech and conspiracy theories alongside rules and regulations regarding the collection of users’ personalised streaming or browsing data, Meta has launched an Ad free subscription for its two major apps, Instagram and Facebook.

Why has this been launched?

There have been a lot of conspiracy theories alongside regulations in the European Union (EU) regarding the collection of users’ data to show them personalised ads. This new initiative has been taken as the EU and EEA have taken strict measures on the collection of data and in the past Mark Zukcherburg, CEO Meta and Sundhar Pichai, CEO of Google had been summoned to the court regarding the collection of users data.

After that, Meta has now been looking for alternatives to function properly in the European Union and this is the best way not to collect their data and show them personalised ads. The ad free subscription is active from Monday and comes at a reasonable price.

Meta’s Ad Free Subscription Price

The subscription for now is only valid for the European Union and for the European Economic Area. Areas like Iceland and Switzerland are falling in the region bracket and will now be receiving the update. As of now, the company has set the price at 10 Euros for Desktop users while the Android and iOS users will have to pay almost 13 Euros for a month. 

An individual will have an ad free subscription not just for one account but for all accounts in their account managing or under their name. Till now the price will be the same but Meta has announced that the price will increase by 6 Euros for the addition of a new account after March of 2024.

This is going to be beneficial for both the company as they’ve found an alternate route towards the strict policies of the EU while serving their customers as well.